By Joe Agerskow and Brett Rubash
Social media is one of the newest and most popular developments within sports and is directly affecting the sports industry. With websites such as Twitter, a great way for fans and players to interact with one another, there also comes a number of complications regarding players and comments they may or not make. According to the article by Colin Young in Mail online Sunderland, of the English Premiere league, have been forced to ban James McClean from Twitter following a sectarian row on the social media site. According to Coakley "In the case of sports, those who control media not only decide which sports and events to cover but also the kinds of images and commentary that are presented in the coverage." This is very similar to the ways that players are controlled.
In class we discussed how the social media plays a major role within sports and provides an instant link and opportunities for fans to interact with their players. His comments were in regards to a song called The Broad Black Brimmer which talks about a boy whose father is killed while fighting for the IRA. Athletes, in this modern era need to be careful as to topics they discuss on social media as showing popularity may have a major effect on them receiving an endorsement deal.Book Source
Coakley. (2009). Sports In Society. New York: McGraw-Hill
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